Best Pillows On Amazon 2025 - Forbes Vetted

Jun 29, 2025

Sleeping on the wrong pillow can be a recipe for back or neck pain. Luckily, Amazon has a wide range of high-quality pillows so you can find the right one—and in most cases, get it fast. To choose the very best pillows on Amazon, our team of sleep experts analyzed top-rated picks from reputable brands, then handpicked options that offer appropriate loft and comfort while helping you maintain a neutral spine alignment. Our top choice is Coop Sleep Goods’ Eden Pillow, which is filled with a pressure-relieving memory foam you can adjust based on your sleeping position. And at under $30 each, Beckham Hotel Collection’s pair of hotel-style bed pillows is our top value choice.

The best pillows on Amazon come from top-rated brands like Coop, Casper and Tempur-Pedic.

To help you make the most appropriate choice, our editors focused on each Amazon pillow’s plushness, fill, outer material, loft (pillow height) and adjustability, taking into account various sleeping positions and preferences. Below, find seven of the best pillows on Amazon, based on our sleep expertise, thorough product analysis, positive customer reviews, insights from a physical therapist and our firsthand experiences from rigorously testing the best pillows of 2025.

Coop Sleep Goods

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Coop Sleep Goods pillows regularly appear in our roundups because they’re comfortable, accommodating and reasonably priced. As a bestseller on Amazon with nearly 14,000 5-star reviews, this adjustable pillow is filled with a cushy blend of shredded gel-infused memory foam and soft microfiber, which can be added or removed as needed to accommodate many types of sleepers. It comes with an extra half bag of fill if you’re a side sleeper or heavier body type who wants more loft and support.

With a removable cover that’s made from the brand’s Lulltra fabric and a blend of bamboo-derived viscose rayon and polyester, the pillow has a cool, soft surface for sleeping and plenty of breathability. The brand says using a pillowcase isn’t necessary since it’s machine washable, but Coop Sleep Goods does make a cooling pillowcase to up the temperature regulation if you sleep extra hot. Not satisfied with the pillow during the first 100 nights? You can return it for a full refund. It’s also backed by a five-year warranty. (For more details on Coop Sleep Goods pillows’ renowned adjustability, read our tester’s full review of the Coop Original Pillow.)

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The Beckham Hotel Collection pillows channel the luxurious vibe of a five-star hotel without the triple-digit price tag, which is why we also recommend them in our list of the best hotel pillows. They have a plush, down-like gel fill encased in a silky sateen cover with a no-shift design that aims to minimize bunching. The fill is designed to mold to your head, and the feel and loft is particularly comfortable for back and side sleeping positions. Reviewers compliment the soft, squishy and cloud-like feel of this set. Many also recommend giving the pillows a few hours to fully fluff up after taking them out of their packaging.

At less than $30 per pillow (or $40 if you order the king size), they’re a great deal. And you can throw the entire thing in the washer and dryer for easy cleaning. Just note that while the company claims they’re cooling, a handful of reviewers say the pillows didn’t make a difference when it came to temperature (but they didn’t cause night sweats, either).

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The Casper Original Pillow, also our sleep editors’ top down-alternative pillow recommendation, takes a modern twist on a traditional down-alternative pillow with a pillow-in-pillow design that contains a supportive inner chamber with a fluffy outer chamber. It still requires some fluffing to keep its shape and structure, but it’s much more supportive for the head and neck through the night. Rather than duck or goose feathers, this down-alternative choice is filled with soft and plush polyester fiber, which makes it more environmentally and wallet-friendly.

Sleep editor and co-author of this story McKenzie Dillon tested the Casper Original Pillow for several months and says, “I suggested it to my dad who asked for a good fluffy pillow recommendation. He and my mom thought it was so comfortable that he bought another pillow for my mom to enjoy. As a stomach sleeper, its low- to mid-level loft makes it ideal for promoting good spinal alignment; with that said, it might be a bit too low for some strict side sleepers.”

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Enjoy the pressure-relieving and doughy comfort of Tempur-Pedic’s signature memory foam material in a small, compact package. Unlike other pillows on our list that are made with shredded fill, the Tempur-Cloud is made from one slab of foam that’s supportive, yet cushiony and soft at the same time. No fluffing needing here. And its accommodating feel helped it earn the top overall spot in our best Tempur-Pedic pillows roundup.

The Cloud model is 5 inches thick, which makes it an ideal choice for back sleepers and some stomach and side sleepers. It has mixed reviews on Amazon from people who say it’s too thin, which may be the case because of its soft profile that easily gives under your weight. As a result, side sleepers who weigh over 150 pounds should opt for a firmer, taller choice. The Tempur-Cloud is backed by a five-year warranty, even if you purchase through Amazon. Just ensure that you save your receipt as proof of purchase in case you need to file a claim.

Lincove

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This pillow from Lincove, one of our sleep team’s top down recommendations, is filled with Downmark-certified, 625-fill-power Canadian down, which is ultra-light, temperature-balancing and moisture-wicking. These pillows are cruelty-free, and the hypoallergenic, 100% sateen cotton shell is treated with an antimicrobial to help keep it clean and odor-free. The antimicrobial additives are Oeko-Tex certified, which shows they’ve been tested for (and found free of) harmful substances.

The Lincove pillow has an overall rating of 4.3 out of 5 stars on Amazon—with thousands of individual 5-star ratings. Some customers note that the pillow takes a few days to settle and soften, and it has a short off-gassing period. Lincove recommends only spot cleaning or dry cleaning the pillow to protect the down. The brand says you can also leave it outside on a dry day or put it in the dryer on no heat and then shake it out after to help keep it clean.

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Side sleepers require more lift and bolster than the other sleeping positions because a pillow has to be tall enough to fill the space between the head and mattress without falling flat or making the shoulder uncomfortable. This ergonomically designed Eli & Elm pillow aims to offer the necessary loft and support for these sleepers.

“I was skeptical at first—I figured the shape was just a marketing ploy,” says a Forbes Vetted tester who slept with the Eli & Elm for seven months. “But I ended up really enjoying the shape, which does, in fact, conform perfectly to my head and neck with a comforting feeling, adding a gentle incline from my spine all the way up to the base of my head.” It’s filled with small, noodle-shaped latex foam pieces and clumps of polyester fiber fluff that you can remove or add as you please. Side sleepers should keep theirs tall and firm, while side-combination sleepers should remove some filling to accommodate other sleeping positions. See more in our full Eli & Elm Side Sleeper Pillow review.

Purple

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Ready to introduce your bed to something completely different? The Purple Harmony Pillow utilizes the brand’s proprietary and well-received material called hyper-elastic polymer, a stretchy and gel-like material that makes up the Purple Grid. It’s almost as if your head is floating, like when you’re on your back in the water. “I wasn’t sure it was going to be a sensation I liked,” says one of our testers about its buoyant feel. “However, after a few nights of sleeping on it, I realized I was no longer waking up multiple times in the middle of the night to flip or squash my pillow into shape every time I turned over.”

It’s also good at preventing heat retention, earning it a spot on our roundup of the best cooling pillows. And thanks to its grid formation, there are a ton of air pockets that promote airflow. “I never overheat with this pillow, and it often has a cool-to-the-touch feel,” says senior mattress and sleep editor Bridget Chapman, who skeptically tried the Purple Harmony Pillow and now loves it. “It’s super cooling, supportive and comfortably contouring.” Since it’s offered in multiple heights, it’s able to accommodate most sleeping positions. See more in our detailed Purple Harmony Pillow review.

The Forbes Vetted sleep and mattress category is spearheaded by experienced writers and editors who value the importance of a good night’s sleep. We regularly test the latest and greatest in the sleep realm and stay up-to-date with industry news.

Amazon, like with most categories, covers a lot of ground in bedding. There are endless products to choose from, and we put careful consideration into selecting only the very best pillows available at the retailer.

Comfort is important, but it’s only one factor to consider when buying a new pillow. Here’s a look at some other features to keep in mind before making a purchase.

The fill of a pillow is one of the most important features to consider. Fill can determine how well a pillow holds up over time, how much support it offers and how comfortable it is for you. The most common materials like down or memory foam come with their own advantages and drawbacks.

The loft of a pillow refers to its height, which is another key feature to consider when shopping for the right pillow. The best loft heavily depends on your sleeping position. For example, stomach sleepers need pillows with low loft (four inches or less), back sleepers require an option with medium loft (four to five inches) while side sleepers sleep best on pillows with high loft (six inches or more).

The key to finding the most accommodating pillow is alignment—it needs to offer the optimal amount of support for healthy sleep posture.

Side sleepers should notice a 90-degree angle between their shoulder and head when lying down, while back sleepers should feel their neck bend slightly in a proper “C” curve. “Your pillows should support your back properly, and it’s important to make sure they don’t let your spine sag,” says Staci Hildebrandt, doctor of physical therapy and orthopedic specialist. For stomach sleepers, the tell-tale sign of an improper pillow is a kink in the neck. If it feels like you’re sitting front row at the movie theater looking up at the big screen, your pillow is too tall. “Opting for a flatter pillow under your head, or even going without one, can contribute to spinal alignment and reduce strain,” says Hildebrandt.

Pillows should be washed at least twice a year, so the care they require is something to consider. Machine-washable pillows are the easiest to take care of since you can just throw them in the laundry, case and all. Some pillows only have a cover that can be washed, while more luxurious options may be spot clean only.

What’s The Best Pillow On Amazon For Side Sleepers?

Our pick for the best pillow on Amazon overall, the Coop Sleep Goods Eden Pillow, is a great fit for side sleepers since the fill is adjustable and can be customized to their liking. However, the Eli & Elm Side Sleeper Pillow is another top choice because of its ergonomic design.

Which Pillows On Amazon Have The Best Rating?

Amazon shoppers are discerning when it comes to shopping for pillows, but there are a lot of pillows on Amazon with great ratings. Those include the Coop Sleep Goods Eden Pillow, Beckham Hotel Collection Cooling Gel Pillow and Amazon Basics Down Alternative Pillow—all three of which made our list.

What Is The Number One Rated Pillow?

The Coop Sleep Goods Eden Pillow has an average rating of 4.5 out of 5 stars on Amazon, which is one of the highest not only on this list but overall when compared to many other options. However, another highly rated fan favorite is the Beckham Hotel Collection Cooling Gel Pillows, which have a rating of 4.3 with over 240,000 reviews.

We refreshed this story with more product specs and details on our selection process to help readers make an informed buying decision.

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